The social Function of Tele-serials

The tele-serials play a vital role in constructing and eliminating social taboos. Like any other entertainment Medias television serials also projects the hegemonic ideology and often became a powerful tool of the existing social system in silencing the different voices. That is why almost all the T.V shows projects woman in the traditional view point, especially while showing the female sex.
The major criticism against these entertainments Medias will be the same thing, i.e. it observe the female sex from a patriarchal angle. And we can cite as many examples to show this. But sometimes these serials destroy the accepted norms of the society and naturalises the ideas which were taboos till date.

Nowadays tele-serials became more popular than the films. In creating, popularising fashions serials are more important than the films. Since the viewers are mainly the woman, both young and old, the fashion-tips will reach among them very easily. Before the crush for fashion were limited to some sections in the society, mainly the upper class and the youngsters. The fashionable dresses of the youngsters were always against the accepted Keralathanima/Malayali Manka. And the film-makers and serial directors projected this fashionable youth as bad in contrast to the traditional woman. But now things changed; at least partly. Even if the character portrayed is of low origin with meagre income poor financial ability, the dress they wore will cost thousands!! And even if the modern dressed woman is a bad character on the screen, the dress style will have an appeal on the audience. It will not be a taboo anymore.

There is a social revolution going on through these entertainments medias like tele-serials, Award Nights, Fashion-shows, Reality-Shows and the like. This revolution is not limited to fashion alone; for language, religious beliefs, moral and political behaviour of the society.